Reusable shopping bags are the responsible choice but for large shopping trips they can be bulky to store and carry to the supermarket. Atom is manufactured from lightweight, yet very strong 190T polyester. When not in use it is easily folded away into a very compact carry pouch that has a dome closure and a handy clip. Branding is on the carry pouch and because of its compact size Atom makes a very affordable mass market promotional gift.