Commonly referred to as ‘Blind’ debossing, a heated custom metal plate is pressed firmly onto the product leaving an impression of the artwork.
Advantages
- Higher perceived value than other forms of branding.
- The branding becomes part of the product and is permanent.
- The product can be shipped as soon as heat pressing is finished.
- Certain products can produce a two-tone finish.
Limitations
- Can be very subtle and harder to see, especially on textured materials.
- Unable to print variable data such as individual naming.
- Minimum line thickness: 0.4mm.